09 Aug DKB // #Neuwärts
DKB // #NEUWÄRTS
DoPs // Mahmoud Belakhel, Matthias Schellenberg, Axel Lerner, Daniel Obradovic
AGENCY // TLGG
In order to activate a young target audience, DKB opted for the branded content campaign #Neuwärts. Throughout Europe, together with director duo JUS and the creatives of TLGG, we accompanied five top athletes on their journey to the 2020 Olympics in Tokyo.
BMX freestyler Lara Lessmann, surfer Valeska Schneider, skater Denny Pham, climber Jan Hojer and Paralympic long-jumper Markus Rehm not only demonstrate athletic performance, but personality too. The result is 36 videos, photos, 360° videos and GIFs that the “bank with a heart” will use on its social media channels for more than a year.