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UBS // Nobel Perspectives

UBS // Nobel Perspectives

DIRECTOR // Michael Schmitt
DOPs // Nicolai Mehring & Johannes Obermeyr
PRODUCERS // Anke Schiemann & Nick Warnecke

To help it stand out among its core target group and deliver relevant content during times of a flood of social media content, the Swiss banking institution UBS opted for a scientific approach. Nobel Perspectives is an extensive online portrait series that we designed and produced for UBS.

It is dedicated to the theories and work of the greatest thinkers of the world economy: the winners of the Nobel Prize for Economics.
In addition to the award-winning ideas, we get to know the extraordinary personalities behind the science. Films featuring interviews with living Nobel Prize winners were produced around the world and archive footage was used to showcase the work of deceased laureates. The branded content series has a total volume of over 240 films.